Employer Brand Playbook and Strategies for Small and Mid-sized Companies
Tuesday, September 26, 2023 · 1:00 p.m.
Central Time (US & Canada) (GMT -5:00)
Knowing the best way to approach employer branding can be difficult, and when resources are limited, the path to success may be unclear.
Join Jody Ordioni for a free webinar as she explores the most effective methods for small and mid-sized companies to create talent-centric omnichannels for recruitment, when budgets are tight.
Key points of discussion will include:
Developing a Compelling Brand Proposition: Create a strong employer brand identity that attracts and retains top talent.
Crafting Foundational Messaging: Learn how to establish a compelling and authentic employer brand message that resonates with your target audience.
The Power of Recruiting Personas: Discover why understanding your ideal candidates through personas is essential for effective employer branding.
Unifying the Candidate Journey: Understand the significance of a well-designed recruiting experience in making a lasting impression on potential hires.
Optimizing Job Ads and Descriptions: Craft job ads and descriptions that not only attract candidates but also set clear expectations.
Hyper-Targeted Social Media Campaigns: Learn how to run cost-effective, hyper-targeted social media campaigns to engage passive candidates.
Leveraging Data for Optimization: Harness the power of data analytics to make informed decisions and maximize the impact of your recruitment marketing budget.