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About This Webinar
COVID has made the last 12 months...unforgettable. Some things are getting back to normal. Others have changed forever. In this webinar, we'll dive into the 3 biggest things that WILL NEVER be the same again. These are permanent changes that will impact Yamaha dealers forever.

A few of the items we'll discuss:
• Interesting data from COVID: number of leads, customer communication
• The changes that will go back to normal
• The changes that will be permanent
• What to expect as we head into the busy season of 2021
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Dave McMahon
Content Director
Dave McMahon has been editor of Powersports Business since 2012. During that time, Powersports Business has been on the podium of the Minnesota Magazine & Publishing Association annual awards program with regularity — 2018, All Publications, Multi-Media Storytelling, Bronze; 2017, All Publications, Multi-Media Storytelling, Silver; and 2016, All Publications, Multi-Media Storytelling, Bronze.
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McKay Allen
VP and Head of Marketing
McKay Allen is the VP of Marketing at Kenect. Kenect is the text messaging platform for more than 3000 dealers throughout the US and Canada. It allows dealers to send and receive text messages from their business phone number, request Google reviews via text, conduct video chats, text with customers, collect payments in parts and service via texts, and even generate more leads on their website. More than 150 dealers sign up with Kenect each month.
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