About This Webinar
Few things can negatively impact your business more quickly than bad Google reviews. We’ve seen it sink dealerships. Research shows that 93% of consumers choose a business based on reviews. Even 1 negative review can have a significant impact. So, in this webinar, we’ll discuss how to deal with negative reviews. And more importantly, how to avoid them in the first place

Join us and we’ll discuss:

• What to do when you get a negative review
• What NOT to do when you get a negative review
• How to increase service capacity in what could be an historic season
• Methods to follow-up with leads quickly and effectively

Don’t let the rude customers define and impact your revenue. Be proactive! You’ll learn how in this webinar.
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Dave McMahon
Content Director
Dave McMahon has been editor in chief of Powersports Business since 2012. Now in its 22nd year, PSB is the B2B go-to source industry-wide for dealers and industry members. PSB engages the powersports community via its monthly print magazine, digital magazine, website and 3x per week Enewsletter. In different times, Dave managed and steered in-person seminars for dealer training. These days, he's looking forward to the industry gathering here on the webinars for the same purpose.
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McKay Allen
VP and Head of Marketing
McKay Allen is the VP of Marketing at Kenect. Kenect is the text messaging platform for more than 3000 dealers throughout the US and Canada. It allows dealers to send and receive text messages from their business phone number, request Google reviews via text, conduct video chats, text with customers, collect payments in parts and service via texts, and even generate more leads on their website. More than 150 dealers sign up with Kenect each month.