WhatsApp Business is quickly becoming the most popular communication channel for SMB businesses. It enables you to have fast, personal conversations and convenient conversations that meets your customers where they're already communicating.

To handle incoming business messages, WhatsApp introduced the WhatsApp for Business API, which allows businesses to use this channel with more than one user and gives you endless possibilities to automate everyday business processes, so not only can you increase the amount of customers that you're reaching, but you can do so efficiently and at scale - without slowing down other critical work.

Catch our chat with Arabian-Adventures to learn how the WhatsApp for Business API helped them scale their customer service and provide quick and seamless support to their customers.