Go To Market Strategy

ABOUT THIS WEBINAR
This Go To Market webinar is designed to help startups quantify their market, target and position their go to market strategy, launch their footprint in their target market, understand their competition, and devise their customer acquisition strategy. This course is designed for startups at all stages.

You will learn how to:

Quantify your TAM (total addressable market).
Conduct bottom-up and top-down analysis
Learn about market dynamics
Attain tools for analytical decision making
Target, Segment, and Position your company
Detail your customer journey

Webinar Outline:

1. How to understand and quantify your TAM
a. Bottom-up and top-down analysis
b. Data sources
c. Learning about market dynamics
d. Tools for analytical decision making

2. Market strategy: STP
a. Segmentation
b. Targeting
c.Positioning

3.Customer journey
a.Business case
b.Who is the right persona?
c. 5 Whys model

4.Case study

5.Q&A
AGENDA
  • How to understand and quantify your TAM
  • Market strategy: Segmentation, Targeting, Positioning
  • Customer Journey
  • Case Study
  • Q&A
ADDITIONAL INFO
  • When: Pacific Time (US & Canada)
  • Duration: 1 hour
  • Price: $200.00
  • Language: English
  • Who can attend? Everyone
  • Dial-in available? (listen only): Not available.
FEATURED PRESENTERS
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