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Go To Market Strategy
Monday, April 19, 2021 · 8:00 a.m.
ABOUT THIS WEBINAR
This Go To Market webinar is designed to help startups quantify their market, target and position their go to market strategy, launch their footprint in their target market, understand their competition, and devise their customer acquisition strategy. This course is designed for startups at all stages.
You will learn how to:
Quantify your TAM (total addressable market).
Conduct bottom-up and top-down analysis
Learn about market dynamics
Attain tools for analytical decision making
Target, Segment, and Position your company
Detail your customer journey
Webinar Outline:
1. How to understand and quantify your TAM
a. Bottom-up and top-down analysis
b. Data sources
c. Learning about market dynamics
d. Tools for analytical decision making
2. Market strategy: STP
a. Segmentation
b. Targeting
c.Positioning
3.Customer journey
a.Business case
b.Who is the right persona?
c. 5 Whys model
Boris is an innovative business leader with more than 15 years’ hands-on experience defining, managing, developing and driving enterprise sales of advanced communication solutions and services.
Michal is a Founder at Enargite. She brings over 15 years of her career in startup business development and management experience, 10 of which was devoted to startup growth and acceleration. She has invested in over 35 startups. Michal co-founded...
Enargite is dedicated to help startups scale.
Our goal is to equip startups with all the tools to scale and boost growth.
Enargite's Grow and Scale webinars is designed to jump start a startup’s go to market strategy.
This comprehensive series consisting of 11 live webinars will position your startup to be a formidable, competitive, and fast growing leader in your respective industry.