Bordeaux is finding a balance between respecting its heritage and modernizing with techniques that appeal to younger consumers. Jesse Becker, Master Sommelier and Bordeaux Accredited Tutor moderates a discussion on the approach to the custom research on US millennial motivations and wine consumption. The conversation features Marie-Alix Robert, Research Director at Dynvibe and Michelle Alagzi, US Lead Researcher at Dynvibe. Also joining the discussion is Julie Rambaud, Bordeaux Wines Marketing Director to share how the team plans to utilize the findings.