This session will give everyone involved in the trade, from producers and agents through to brand managers and retailers, an insight into current consumer behaviour.
Transcription textuelle :
There is no question that 2020 has been a tumultuous and challenging year for everyone and that consumer trends have evolved as a result. But how have these changes manifested themselves? Which wines are consumers buying, how are they buying them, who are they engaging with and what does this mean for the trade?
Our experts will share valuable insight on current consumer trends using knowledge and case studies from both within the world of wine and beyond.

Host: Andrew Catchpole, Harpers

• Lulie Halstead, Wine Intelligence (research and insights agency)
• Beth Pearce MW, Majestic (retailer)
• Richard Bampfield MW (Consultant)