You recognize Bordeaux because of its classified growths, famous estates and complex reds, but this group comprises just a small fraction of total production currently. The sweeping trend driving output today involves refreshing, vibrant, accessible and appealing wines, incredible value - ready to enjoy young but still capable of aging. Join us as we explore this new style and its foundations, from climate change, to technology, next-gen growers and key factors that have shaped this evolution. We’ll also touch on why these wines dually lead the market in value, consistently over-delivering quality to price, and what tactics producers are incorporating to relay this message in real-time to consumers.