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About This Webinar
隨著年輕世代的品飲風格越來越多元,波爾多葡萄酒如何持續吸引年輕族群?
波爾多葡萄酒學院和王鵬老師從意料之外的波爾多出發,向台灣專業人士分享波爾多葡萄酒深受年輕世代喜愛的秘訣:
1. 揭開波爾多葡萄酒意想不到的一面!從風格、顏色、訣竅至適合品飲的場合,一手掌握
2. 多元面向分析台灣千禧一代飲酒的口味及消費習慣,熟稔銷售策略和掌握推薦波爾多葡萄酒的絕佳機會
3. 透過混釀、葡萄種植、現代包裝等專業知識,更認識易飲波爾多紅葡萄酒,包含來自波爾多丘區的佳釀
4. 探索清爽的波爾多甜白:比較微甜白酒和貴腐甜白酒的口味、生產工藝、飲用場合的差異。開發新的甜酒飲用方式,了解最新銷售技巧
Presenters
Bordeaux Wine School
王鵬 Paul Peng WANG
波爾多葡萄酒學院認證講師
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