Ricardo Morais, married and father of three daughters, is Assistant Professor of Management at Católica Porto Business School and Director of Idea Puzzle. He holds a PhD in Strategic Management from the University of Jyväskylä, Finland, having graduated in Management from the Faculty of Economics of the University of Porto. He is also an alumnus of HPI School of Design Thinking in Germany. His research interests are interdisciplinary, including Philosophy of Science, Strategic Management, and Design Thinking. Since 2002, he has published more than 30 academic articles, chapters, and papers about these topics and lectured in 93 higher education institutions from 24 countries. He is a member of the Philosophy of Science Association, Strategic Management Society, and Academy of Management.