Taking a Bite Out of Apple’s Next Update: Navigating iOS 15 for Healthcare Marketers
Apple’s recent announcement and preview of iOS 15 included two major updates that will impact email marketing: Mailbox Privacy Protection (MPP) and hide my email. MPP will impact the ability to measure an open as well as remove the ability to gather information about the recipient. Hide my email is a new tool that can be used to avoid providing an actual email address when filling out forms or replying to email.
But, what exactly does this mean for healthcare marketing? And, more specifically, what does this mean for healthcare email?
In our next webinar, three of DMD’s email scientists will discuss the impact they expect Apple iOS 15 to have on healthcare email, and healthcare marketing overall.
Join us as our experts discuss:
- What the key iOS 15 features impacting email are (mail privacy protection or MPP, hide my email, and private relay)
- The importance of segmentation and list hygiene (hint: if you’re already using a trusted email partner to ensure your emails are sent to users who are first-party sourced and opted-in, you’re on the right track)
- How to use iOS 15 as a starting point to focus on hyper-focused, personalized, and engaged marketing opportunities with physicians
