Apple’s recent announcement and preview of iOS 15 included two major updates that will impact email marketing: Mailbox Privacy Protection (MPP) and hide my email. MPP will impact the ability to measure an open as well as remove the ability to gather information about the recipient. Hide my email is a new tool that can be used to avoid providing an actual email address when filling out forms or replying to email.
But, what exactly does this mean for healthcare marketing? And, more specifically, what does this mean for healthcare email?
In our next webinar, three of DMD’s email scientists will discuss the impact they expect Apple iOS 15 to have on healthcare email, and healthcare marketing overall.
Join us as our experts discuss: