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Email 101: Content is King

Wed, Nov 6, 2019 · 2:00 PM · Eastern Time (US & Canada)
About This Webinar

Content deserves your respect. If you don’t have good content, healthcare providers won’t find value in your emails – and possibly even your organization or brand.

Very simply, content is king because content rules email. It is what determines whether or not your intended targets engage with you.

In 30 minutes, Sarah Brown of DMD will breakdown:

• Topics and themes that engage healthcare providers best
• Short copy versus long copy in emails – and when to use one or the other
• The importance of the subject line and its best friend the pre-header
• Identifying content you already have that can be used in email
• Creating video based content from existing digital or print content

Register today.

Our Email 101 Series for Healthcare Marketers draws from our Healthcare Email Best Practices training workshop delivered to more than 60 clients across hospitals and health systems, pharma companies and medical associations, and more than 20 agencies in the last two years.

Who can view: Everyone
Webinar Price: Free
Featured Presenters
Webinar hosting presenter Sarah B
Director of Marketing
Sarah Brown is the Director of Marketing at DMD. With more than 10 years’ in marketing strategy and communication roles, Sarah specializes in integrated, digital and personalized experiences. She is responsible for all in-house marketing efforts for DMD – including these webinars. Sarah has a Master’s of Science in Integrated Marketing Communications from Northwestern University.
Hosted By
DMD, an IQVIA business webinar platform hosts Email 101: Content is King
DMD, an IQVIA Business, offers the only authenticated database available that can reach, report, and respond to the dynamic digital behavior of fully opted-in physicians and NP/PA prescribers. Through this database, pharmaceutical marketers, hospitals and health systems, medical societies, publishers, medical marketing agencies, and others have digital access to more than 90% of physicians with email addresses and real-time web activity data that unlocks precision targeting and engagement capabilities across the most influential healthcare audiences.
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