Content deserves your respect. If you don’t have good content, healthcare providers won’t find value in your emails – and possibly even your organization or brand.
Very simply, content is king because content rules email. It is what determines whether or not your intended targets engage with you.
In 30 minutes, Sarah Brown of DMD will breakdown:
• Topics and themes that engage healthcare providers best
• Short copy versus long copy in emails – and when to use one or the other
• The importance of the subject line and its best friend the pre-header
• Identifying content you already have that can be used in email
• Creating video based content from existing digital or print content
Register today.
Our Email 101 Series for Healthcare Marketers draws from our Healthcare Email Best Practices training workshop delivered to more than 60 clients across hospitals and health systems, pharma companies and medical associations, and more than 20 agencies in the last two years.