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Social Media Strategy and Analytics

December 2, 2015 at 01:00:00 PM · Eastern Time (US & Canada) 1809 views
By DigitalEd @ MediaShift (4.0 stars · 5 reviews )
About This Webinar

You’re using social media, but you know you could use it better. This training will show you how to develop a social media strategy and monitor its effectiveness using analytics, starting with identifying the right strategies for your business or personal brand and how to set up experiments to test your target audience. You’ll also learn how to use some of the deeper functions and nuances of the popular social media platforms to make your posts and efforts more effective.

We’ll also cover how to use social media management apps, easy ways to stay up-to-date on your favorite social platforms, and how to use attention to detail in your posts can amplify your presence and measure your success.

Agenda
  • How to develop a strategy around the content you’re posting, when to reach out to your audience and the actions you want them to take
  • How to use analytics to measure the effectiveness of your activities on social against these goals
  • Things you should be doing to optimize your posts on each of the networks, but probably aren’t
  • Lesser-known tools you can use on each platform to hypercharge ROI on your social media efforts
Categories:
ARTS & CULTURE BUSINESS & FINANCE EDUCATION & LEARNING SCIENCE & TECH
Who can view: Everyone
Webinar Price: $19.00
Webinar ID: 47ce57bbcae9
Featured Presenters
Webinar hosting presenter James Buck
James Buck manages DigitalEd, a series of live online trainings offered by MediaShift, the premier destination for insight and analysis at the intersection of media and technology.
Webinar hosting presenter Megan Calcote
Megan Calcote manages social media for the Donald W. Reynolds National Center for Business Journalism at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University. In addition to social media, Calcote coordinates...
Hosted By
DigitalEd @ MediaShift webinar platform hosts Social Media Strategy and Analytics
278 reviews
DigitalEd is a series of live online trainings offered by MediaShift, the premier destination for insight and analysis at the intersection of media and technology.
Documents
Social_Media_Analytics_2.pdf
Preview Download Added by James Buck at 2:41 PM - Wednesday - December 2, 2015
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