Social Media Strategy and Analytics

You’re using social media, but you know you could use it better. This training will show you how to develop a social media strategy and monitor its effectiveness using analytics, starting with identifying the right strategies for your business or personal brand and how to set up experiments to test your target audience. You’ll also learn how to use some of the deeper functions and nuances of the popular social media platforms to make your posts and efforts more effective.

We’ll also cover how to use social media management apps, easy ways to stay up-to-date on your favorite social platforms, and how to use attention to detail in your posts can amplify your presence and measure your success.