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About This Webinar
What’s your story? In a digital world where a brand’s reputation, perception and actions are daily news, how are you managing the message? Ben Tamblyn and his team at Microsoft help identify, curate and publish rich and compelling stories about the company and the human impact of technology. In this session, Ben will share five lessons they’ve learned that you can use to change the perception of your brand through stories.
Presenter
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    Ben Tamblyn
    A Marketing and Communications leader, Ben is responsible for Microsoft’s company storytelling capability, both internally and externally, with a mission to change the perception of Microsoft through stories. Ben and his team work closely with Microsoft CEO Satya Nadella to identify, curate and publish, rich and compelling stories - about Microsoft and the human impact of our technology. Ben has worked at Microsoft for over 10 years in a range of marketing and technical roles - always with a passion for technology and its potential impact on the world.
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