WEBINAR ENDED
About This Webinar
As the media landscape evolves, the lines between TV, Streaming, and Digital Video are blurring. Marketers are challenged with reaching their audiences effectively across screens. In this presentation, we’ll outline six actionable steps marketers can take to plan, execute, and measure more impactful campaigns.

After this session, you’ll be able to:

- Identify your multi-platform campaign goals and metrics
- Choose the right engagement strategy based on your target audience
- Generate and activate your media plan across screens

*By attending this session, be advised that you will be opted-in to sharing your contact information with the respective sponsor.*
Presenter
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    Ben Van Horn
    Ben Van Horn is a Director of Advanced Advertising Media Sales for Spectrum Reach. His mission is to advance the convergence of Television and Digital Advertising and help businesses of all sizes transition from an analog to a digital world. Ben also leads field sales and strategy efforts for Spectrum Reach’s TV Everywhere and OTT initiatives.

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