Webinar: Making Google Analytics Work for You by Digital Summit

WEBINAR ENDED

About This Webinar

Google Analytics. It’s the tool every marketer has on their site and can maneuver around reports like channel, bounce rate and landing page. Now that you are collecting all the data, can you really say what you are doing with it? Are you leveraging pieces in Google Analytics to help make decisions around advertising budget, content creation and conversions? If the answer to any of that is no, this is the session for you as we take your Google Analytics data from “nice to know” to an important tool influencing your decisions.

After this session, you’ll be able to:

- Set goals for engagement and conversions, as you see the importance of alerts, user flow and custom sequence segments in Google Analytics
- Audit Google Analytics to verify traffic from different vendors and strategies as you learn the right types of data driven questions to hold vendors accountable
- Use Google Analytics for customer engagement and conversions as you use the different attribution models to understand your customers’ journey

Presenter

Colleen Harris

Colleen Harris is the Product Manager for Business Intelligence at Sincro and has more than 13 years of digital marketing experience in the automotive, healthcare and entertainment industries. She brings a passion for link building and content creation and has been referred to here at Sincro as the “Google Whisperer” and “Google Analytics Jedi Master”. Outside of Sincro, Colleen has volunteered as a digital consultant for non-profits in the Seattle area. Colleen is a member of SEMPO and has written for multiple industry websites on local search, content marketing and Google Analytics. Colleen has published white papers on Google Analytics best practices in automotive, how to use “near me” in content and the impact local call tracking numbers have on SEO. Recent speaking engagements include Digital Summit, Automotive Analytics & Attribution, SMX West, SMX Advanced, Driving Sales Executive Summit, Driving Sales President’s Club, Seattle Women in Technology, Year Up, Seattle Search Network, 501 C Commons and the National SEMPO member conference.