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About This Webinar
Influencer marketing has always been widely debated – one week it’s “over”, the next, it’s the answer to every marketer’s problems. The fact is, it’s here to stay. Consumers are particular about how they let advertising into their daily lives, and influencer marketing is widely accepted. On most social media platforms, influencers are known for producing visual eye candy, but on Twitter, they’re recognized for their voice and for letting their hair down. This key difference creates an opportunity to more authentically deliver a message on behalf of a brand.

After this session, you’ll be able to:

- Identify how top brands are partnering with influencers on Twitter to stand out in unexpected ways
- Understand the simple, creative principles that will help you drive conversation
- Utilize new trends and insights to inform your Influencer partnerships
Presenter
  • 1596775087-a6de37fe07e0881f
    Kerrie Smith
    Kerrie leads content strategy for Twitter ArtHouse, a global team dedicated to helping brands create Twitter-first content that moves people. Her team helps Fortune 500 brands develop campaigns with social influencers and artists, optimize video in post-production, and livestream an event or experience on Twitter. Kerrie previously was a digital lead at Weber Shandwick where she worked on Unilever and UN Women. She started her career as a social media manager and trainer. In 2018 Kerrie received a SMARTIE Impact Award from the Mobile Marketing Association for her contributions to the industry.
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