WEBINAR ENDED
About This Webinar
If you’re like most brands, you’re using YouTube as a bucket to hold all of your video content. You can do better. Hear from Sonja Likness of Duke University and find out how Duke has pivoted the way they use YouTube to capitalize on it as a social media channel, rather than just a video hosting platform.

After this session, you’ll be able to:

- Use YouTube’s social media functionality to boost the efficacy of your video content
- Curate your YouTube channel to take advantage of the subscription model
- Reach a wider audience with your video content by capturing native YouTube users
Presenter
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    Sonja Likness
    Sonja Likness joined Duke University in 2014 with extensive experience in social media and brand-building as well as analytics and cross-platform planning. As the director of social media and content strategy at Duke, her responsibilities include University-wide social media consultations and strategy, content development and distribution, analytics reporting and strategy.
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