WEBINAR ENDED
About This Webinar
In a rapidly shifting environment, it can be hard for brands to know what messages will resonate on social. Add to this the difficulties of producing new assets in a safe and responsible way, and you have a perfect storm, as marketers scramble to determine the what and how of their social creative. In this presentation, Facebook Creative Shop’s Finola Austin will take you through learnings from major brands around determining message content and tone, producing in the era of Covid-19, and making use of the ad units and testing capabilities that Facebook/Instagram has to offer.

After this session, you’ll be able to:

- Understand the messaging themes that are working for major brands in this new reality
- Dream up new possibilities for creative production beyond the traditional shoot
- Leverage Facebook/Instagram’s creative and testing capabilities
- Gain access to a Creative Shop framework for moving Beyond Bias in the creative process
Presenter
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    Finola Austin
    Finola Austin is a Creative Strategist in Facebook's Creative Shop, where she advises US financial services brands on their Facebook/Instagram advertising creative. Prior to this, she was Brand Strategy Director at Refinery29, where she crafted creative strategies for clients by leveraging the brand’s deep understanding of millennial/Gen Z women. She has also worked at Ogilvy & Mather in New York and Hill & Knowlton Strategies in London. She was part of the prestigious WPP Fellowship program and has two degrees from the University of Oxford. Finola has a second career as a historical novelist. Her debut novel, Bronte's Mistress, was published by Atria Books (Simon & Schuster) in August 2020. Find her online at www.finolaaustin.com or on Instagram
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