WEBINAR ENDED
About This Webinar
This session will teach you relatable and practical ways to use AI-powered software to outpace the competition and create a brand that attracts cult-like followers. Whether you are newer to AI or just need to be sure that you are seeing the forest through the trees, this presentation will get you grounded in what you need to know to create customer loyalty like Amazon, Netflix and Starbucks have done.

After this session, you’ll be able to:

- Shift from traditional branding to customer-focused branding
- Integrate AI into your branding
- Gain executive buy-in
- Increase customer retention rates
Presenter
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    Sterling McKinley
    Sterling McKinley is the author of "Binge Worthy Branding" a keynote speaker, and instructor who specializes in digital marketing and brand strategies. With more than a decade of experience working on projects with the Department of Defense, Bridgestone Golf, and Sprint, his firm, McKinley Media, provides digital marketing, social media, and branding strategies. His writing and presentations are the perfect blend of useful, simple, practical, and relatable advice. His goal is to help brands become more human while building stronger connections with their customers. Sterling lives outside of Washington, D.C. with his wife and son. He enjoys traveling to speaking engagements worldwide.
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