As AI reshapes the marketing landscape, students need more than theory — they need hands-on experience making real-time decisions in AI-driven environments.

Join us for an interactive session where we’ll demonstrate the Novella AI Marketing Simulation, a dynamic learning tool designed to engage students in strategic thinking, experimentation, and data-driven decision-making. You’ll see how the simulation works, the types of AI-first marketing challenges students navigate, and how instructors are integrating it into courses to boost engagement and learning outcomes.

Whether you’re updating a module, designing a new program, or exploring ways to elevate your teaching, this session will give you actionable ideas and a clear view of how simulations can transform student learning in the AI era.