Webinar: Create a Winning Black Friday Campaign in 2025 by Digital Marketing Institute

Edit

About This Webinar

Are you ready for Black Friday and Cyber Monday? BFCM marks the beginning of the 2025 holiday shopping season, and it’s never too early to start planning your campaign.

Black Friday should be a key part of every ecommerce marketing strategy – but do you know how to maximize your campaign potential?

To create a successful campaign, you need to be aware of proven tactics and best practices. When you execute BFCM correctly, you’ll reap the benefits long beyond the holiday season.

This webinar will show you how to cut through the noise with frameworks, targeting strategies, and execution tactics that separate successful brands from the competition.

What you’ll receive:

A campaign planner template exclusive to webinar attendees
+
Actionable strategies to maximize acquisition, retention, and revenue for Black Friday 2025

Agenda

Why Black Friday campaigns require early planning for maximum impact
How to build a successful BFCM campaign, including strategies for before, during, and after the rush
Why certain brands stand out from the rest on Black Friday
How to integrate AI to scale your campaign’s effectiveness

Presenters

Derek Liddy

Head of Marketing, Nesta

Derek is Head of Marketing for Nesta, and previously Head of eCommerce at Caroll's Irish Gifts. He has over 20 years’ experience developing brands through digital channels, onsite UX/UI, and digital innovation. He has previously worked as the Head of Digital Marketing at Aer Lingus, Head of Online for Anglo Irish Bank, Head of Digital Strategy at Continuum, and has held communications roles at Windmill Lane and Animo Television.

Ali Gamaleldin

Learning Specialist

First Name*

Last Name*

Your Email*

Company Name*

Job Title*

Company Size