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About This Webinar
Session 1: Strategic Foundations

In this 90-minute session, Will picks up where and how your strategy is being executed and to the results.

Included in this session is a bundle of 10 marketing skills for your AI.

Agenda
  • Content ideation drawn from your agent-led strategy and competitor research
  • A short look at using AI for content, search and social media
  • Reporting and measurement, including how to set up your own AI marketing report
Presenter
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Will Francis
Marketing Educator and Author
Will Francis is a digital marketing and AI expert with over 20 years of experience working with some of the world's most loved brands. Today, he teaches marketers on AI, content, and social media marketing through talks, courses, and his online community, where his focus is on helping businesses navigate the confusing AI landscape and unlock real productivity gains from the best AI tools and workflows.
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