Edit
About This Webinar
Session 1: Strategy & Foundations

Understanding AI Automation
● Why AI automation matters for marketers today
● The “agents vs automation” decision framework
● Core tools overview: Zapier, Make.com, and Gumloop
● Live walkthrough: creating your first basic automation
● Interactive Custom GPT quiz to identify your first tasks to automate

You’ll leave with: Custom GPT and worksheet to identify your first automations

Presenter
1737736341-4571555bccb7ec9e
Will Francis
Marketing Educator and Author
Will Francis is a recognised authority in digital marketing who’s worked with some of the world’s most loved brands.
As well as being the host of the DMI podcast, Ahead of the Game, Will shares his experience and expertise in the media, at conferences and in the courses he runs for the top marketing institutions globally.
Head to his website for tips, help and advice on becoming a better marketer.
Powered by BigMarker