Digital channels provide an opportunity for you to effectively reach and grow your target audience, communicate with them, provide information, build brand relationships, and enable transactions. The related concepts of usability and accessibility address the importance of removing barriers to efficient, effective and enjoyable digital interactions for all users, including users with disabilities. When barriers are present, we risk brand damage, losing our audience to competitors, and potentially unlawful discrimination against people with disabilities. But how can we ensure usable and accessible digital experiences?
To mark World Usability Day 2022, accessibility and user experience specialists David Swallow and David Sloan will make the argument that a focus on the needs of people with disabilities can help digital marketers deliver better user experiences for everyone. We’ll define key concepts of usability, accessibility and inclusive design, and provide practical tips that everyone involved in digital marketing can apply in their work to make their digital experiences more accessible and usable.
Digital Marketing Institute
David Swallow
Principal UX Consultant at TPGi
A specialist digital accessibility agency, and is responsible for delivering the highest quality UX and strategy services to clients. Formerly he was an academic researcher in human-computer interaction at the University of York. There he gained a PhD in Computer Science, investigating how to integrate accessible web development practices into the existing workflows of professional web developers. Prior to that, David was a web developer, creating usable and accessible websites for property professionals.
David Sloan
TPGi’s UX Practice Manager
Overseeing all UX related services TPGi provides its clients, from user research with people with disabilities to specialist scripting support for screen reader users. Based in Scotland, he’s been actively involved in providing organizations with usability and accessibility advice and support for more than 20 years. Prior to joining TPGi in 2013, he was a PhD researcher, teacher and consultant at Dundee University, focusing on user experience for older and disabled people.
Will Francis
Marketing Educator and Author
Will Francis is a recognised authority in digital marketing who’s worked with some of the world’s most loved brands.
As well as being the host of the DMI podcast, Ahead of the Game, Will shares his experience and expertise in the media, at conferences and in the courses he runs for the top marketing institutions globally.
Head to his website for tips, help and advice on becoming a better marketer.
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