Webinar: Social Media ROI by Digital Marketing Institute

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About This Webinar

In today's digital world, social media has become an essential part of every business's marketing strategy. However, measuring the return on investment (ROI) of social media activities has remained a challenge for many businesses.

During the webinar, you will learn about the different methods used to measure social media ROI and how to identify which metrics are relevant for your business. You will also discover how to determine the financial impact of your social media campaigns and how to present this information to key stakeholders.

By the end of the webinar, you will have a clear understanding of how to measure the ROI of your social media activities and how to communicate the value of your social media efforts to decision-makers within your organization.

Agenda

Understand the concept of Social Media ROI
Identify the different methods for measuring ROI
Determine the right metrics to track for your business
Measure the financial impact of your social media campaigns
Present your findings to key stakeholders
Best practices for optimizing social media ROI

Presenter

Alison Battisby

Social Media Consultant and Founder of Avocado Social

Alison is a Social Media Consultant with Avocado Social, she is a Facebook and Instagram accredited social media expert and founded Avocado Social in 2014 having worked in the social media industry since 2008. Alison has worked with a wide range of brands including Estee Lauder, Tesco, and Pringles. Alison has traveled the world training companies including the BBC, Etsy, Canon, and Cambridge University Press. She offers social media strategy, training, and consultancy at Avocado Social across platforms including Facebook, Instagram, YouTube, LinkedIn and TikTok.