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About This Webinar
Build your Digital Marketing Plan for 2024 in just 4 weeks with our premium live training series, including the most effective AI tools for creating efficiency and optimizing success.

About Session 1: Getting started on your digital marketing plan means conducting research, setting objectives and a unique selling proposition (USP). During this session you'll also gain access to our exclusive digital marketing plan template that will help you capture your learnings and ideas over the full four weeks of the series.
Agenda
  • Introducing the digital marketing plan template and series outline
  • Recognizing the difference between a strategy and a plan
  • Setting SMART objectives that are connected to the business goals
  • Researching the market, including competitors, industry, and technology
  • Q & A
Presenter
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Will Francis
Marketing Educator and Author
Will Francis is a recognised authority in digital marketing who’s worked with some of the world’s most loved brands.
As well as being the host of the DMI podcast, Ahead of the Game, Will shares his experience and expertise in the media, at conferences and in the courses he runs for the top marketing institutions globally.
Head to his website for tips, help and advice on becoming a better marketer.
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