In this webinar, join Mischa Mclnerney, the CMO of Digital Marketing Institute (DMI), as she delves into the influential role of content marketing in shaping the consumer decision journey. Gain valuable insights into the DMI personas and discover how content marketing is effectively leveraged throughout the entire marketing funnel, from generating awareness to driving purchases and fostering customer retention.

During this session, you will have the opportunity to explore DMI's invaluable insights and industry best practices, focusing on key topics such as:

- Developing an informed content strategy: What factors should guide your content planning?

- Tailoring content for different stages of the customer journey: Which content types are most effective at each touchpoint?

- Amplifying your brand message: Uncover the top tactics for increasing brand visibility and reach.

- Measuring content marketing success: What metrics should you track to gauge the effectiveness of your efforts?

Don't miss out on this opportunity to gain expert knowledge and practical tips from DMI, empowering you to optimise your content marketing strategy and achieve tangible results.