Webinar: How to Maximize and Promote Webinars as Part of your Marketing Plan by Digital Marketing Institute

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About This Webinar

Have you already incorporated webinars into your general marketing strategy, or looking for ideas on how to do so? In this webinar, Hannah Scherer will take us through the benefits and unexpected sides to live and recorded events that can nurture your relationship with your customers, partners and more.

Presenters

Emma Prunty DMI

Content Editor & Producer

Hannah Scherer

VP, Marketing & Partnerships at BigMarker

Hannah Scherer is a webinar and event technology expert with over 8 years of experience in the webinar space. As the VP of Marketing and Partnerships, she executes all aspects of marketing for BigMarker including webinars, digital media, gated content, programming, and more. Prior to her marketing role, Scherer led business development and customer success initiatives at BigMarker, giving her a complex understanding of both technical and strategic best practices for webinar and event hosting online.

Will Francis

Marketing Educator and Author

Will Francis is a recognised authority in digital marketing who’s worked with some of the world’s most loved brands.
As well as being the host of the DMI podcast, Ahead of the Game, Will shares his experience and expertise in the media, at conferences and in the courses he runs for the top marketing institutions globally.
Head to his website for tips, help and advice on becoming a better marketer.