Before Covid, businesses were all a-buzz about CX, recognizing that by employing a customer centric approach to their marketing strategy they gave themselves a competitive edge - which would drive revenue, growth and customer loyalty. 

In this session, CX expert Mara Svejdar will outline how to build a customer centric strategy for B2B, and guide us on the CX trends that we should be incorporating in 2023.
Maria Svejdar
Head of Marketing, Communications and Customer Experience (CX), GS1 Ireland
Maria Svejdar is the Head of Marketing, Communications and Customer Experience (CX) @ GS1 Ireland & Leadership Committee Member, Customer Experience Professionals Association (CXPA), Ireland Network

With over 25 years' experience working in Marketing, Communications, Research and Strategy across the retail grocery, supply chain and information technology sectors, Maria is passionate about the adoption of digital solutions that bring people, process and technology together, to transform how we work, sell and buy, every day.

Maria has worked with organisations of all sizes, from entrepreneurial start-ups to global corporations and state bodies, to explore how they can make processes more efficient, more profitable and less costly.

Currently implementing Customer Experience (CX) and Design Thinking best practices as part of GS1 Ireland’s digital transformation initiatives, Maria’s goal is to deepen and enrich the engagement with customers, to gain a greater understanding of their needs to deliver insights for the organisation, and greater value for the customer. Current strategic projects include the implementation of Personas, Customer Journey Mapping and Feedback (NPS) programmes for GS1 Ireland.

Deeply committed to on-going professional development and learning, Maria has completed a Postgraduate Certificate in Design Thinking (IADT), a Postgraduate Diploma in Digital Marketing (DMI), and a Certificate in Graphic Design (BFEI) since graduating with a Bachelor of International Commerce Degree from University College of Dublin. Maria’s experience has developed her skills in Strategy (Corporate, Marketing and Digital Transformation), Project Management, Customer Insight, Research and B2B eCommerce solutions.
Will Francis
Marketing Educator and Author
Will Francis is a recognised authority in digital marketing who’s worked with some of the world’s most loved brands.
As well as being the host of the DMI podcast, Ahead of the Game, Will shares his experience and expertise in the media, at conferences and in the courses he runs for the top marketing institutions globally.
Head to his website for tips, help and advice on becoming a better marketer.
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