Join our expert Cathal Melinn as we look at tried and tested techniques to structure PPC campaigns for success.
This hands on webinar will look at ways to structure your PPC campaigns to deliver results. Using tried and tested techniques and real case studies to show how you can getthe most out of your PPC campaigns
Agenda
How Keyword Lists/Ad Groups Work
Limitations with Large Ad Groups
Prioritizing Keywords based on Performance
Lead Gen Case Study
eCommerce Case Study
7 Steps to Implementing this Structure
Presenters
Digital Marketing Institute
Cathal Melinn
DMI Expert
Cathal Melinn is a well-known Digital Marketing Director, commercial analyst & eCommerce specialist with over 15 years’ experience.
Cathal is a respected international conference speaker, course lecturer and digital trainer. He specialises in driving complete understanding from students across a number of digital marketing disciplines including: paid and organic search (PPC & SEO), analytics, strategy and planning, social media, reporting and optimisition. Cathal works with digital professionals in over 80 countries and teaches at all levels of experience from beginner to advanced.
Alongside his training and course work, Cathal runs his own digital marketing agency and is considered an analytics and revenue generating guru - at enterprise level. He has extensive local & international experience working with top B2B & B2C brands across multiple industries.
Will Francis
Marketing Educator and Author
Will Francis is a recognised authority in digital marketing who’s worked with some of the world’s most loved brands.
As well as being the host of the DMI podcast, Ahead of the Game, Will shares his experience and expertise in the media, at conferences and in the courses he runs for the top marketing institutions globally.
Head to his website for tips, help and advice on becoming a better marketer.