Webinar: Higher Education Trends to Watch Out For in 2023 by Digital Marketing Institute

Higher Education Trends to Watch Out For in 2023

About

In this panel we will discuss the Higher Education Trends to watch out for in 2023. Our panel of experts both from the academia and industry will share their insights on:

- The value of higher-education: what are students looking for? With the increased trend in the commodification of education, are students buying programs with new expectations as consumers? What are these expectations and how do alternative / professional / micro credentials complement traditional academic curriculum?

- How to prepare students for employment. What are employers looking for in 2023? Is there a gap between industry and academia? Are current grads prepared with workplace skills?

- Staying competitive & relevant in the post-covid market. How does higher education adapt digital and blended learning methods and tools? How can a digital curriculum stay up to date and relevant in the ever changing digital sphere?

Presenters

Dave Keighron

Higher Education Innovator, Professor, Entrepreneur - University Canada West

Dave Keighron is an experienced leader in innovation and entrepreneurship with a demonstrated history of building innovative academic programs in emerging technologies, entrepreneurship, and strategic and digital marketing. He is most passionate about increasing student preparedness for future work and career and has designed and developed a couple of Innovation Hubs, launched a successful podcast called Innovation Fuel with University Canada West, and created several innovative programs and curricula centred on increasing student engagement, retention, and employability.

Tom Kendall

Head of Digital Marketing - IBM, EMEA

With over 18 years experience across agency and B2B, Tom has led digital-led initiatives for both B2B and B2C clients.

Tom has always had a digital-first approach to work. From leading strategic media plans for top B2B and B2C clients at ZenithOptimedia, growing the digital experience globally for the IBM Security Business Unit, and ensuring the client experience is the best it possibly can be across multiple languages.

He has won multiple awards inside and outside IBM, including the MITX awards for his successful work on securityintelligence.com. He has been part of the advisory board for the DMI since 2018, supporting and evolving, with other industry peers, the digital marketing landscape - for both companies and individuals.

Tom’s career hasn't always been marketing-related. He started with a BSc in Medical Biochemistry at Birmingham University! In his spare time Tom enjoys trying to perfect his golf game, which may take a few more years.

Charles Ramos

Vice President, Graduate and Online Enrolment Management - RNL

Charles Ramos is a veteran of higher education, with over 26 years of experience as an enrollment professional and consultant. He has affected positive change that has equated to increased enrollment and sustainable revenue growth in the undergraduate, graduate, online and non-traditional markets for over 100 institutions across the US and Canada. He started his career at Saint Louis University, where he began building his enrollment management expertise. Through time spent as Vice President at Ruffalo Noel Levitz and in outreach services at ACT, Inc., he became deeply immersed in consulting in the areas of recruitment, retention, and strategic enrollment management, as well as managing some of RNL’s largest partnerships.

Dr. Alex Tierney

Global Partner Account Manager - Digital Marketing Institute

Alex joined the DMI in 2019. As a Global Partner Account Manager, she explores new opportunities to develop existing partnerships with education partners internationally. Before her moving into Account Management, she was the Programme Manager for the DMI Expert and Masters courses, helping to deliver and execute programmes within the DMI’s expanding network. Before joining the DMI Alex worked in Irish universities as a lecturer, tutor, and researcher.

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