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This is the 2nd session in our 4-part intensive training on GA4. Cathal Melinn will walk you through the fundamentals of GA4 and how to set up all the tools you need.

After the session you will receive HD videos of the walkthroughs, written notes, and a practical cheat sheet.

Make sure you join all sessions in this 4-part series to get you ready for July 1st and GA4!

Certified members will receive 5 CPD points for attending the full series, or 1 point for individual sessions.
  • Configuring Events and Conversions
  • Google Ads & GA4 Conversions
  • Data Comparisons
  • Data Explorations & Funnels
  • Q & A
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Cathal Melinn
Digital Marketing Director
Cathal Melinn is a well-known Digital Marketing Director, commercial analyst & eCommerce specialist with over 15 years’ experience.

Cathal is a respected international conference speaker, course lecturer and digital trainer. He specialises in driving complete understanding from students across a number of digital marketing disciplines including: paid and organic search (PPC & SEO), analytics, strategy and planning, social media, reporting and optimisition. Cathal works with digital professionals in over 80 countries and teaches at all levels of experience from beginner to advanced.

Alongside his training and course work, Cathal runs his own digital marketing agency and is considered an analytics and revenue generating guru - at enterprise level. He has extensive local & international experience working with top B2B & B2C brands across multiple industries.