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What is all the fuss about GA4 and how much do marketers need to know about it?

Christopher Coomer, VP of Data, Analytics, and Insights at NPD, will cover the essentials of GA 4 in a short presentation. This will be followed by an extensive Q&A session with webinar host Will Francis.

In this webinar you'll get a brief introduction and overview of GA4 as well as what to expect in the coming weeks and months. The webinar is brought to you in collaboration with Neil Patel Digital - partner in our brand new Search Marketing course. Develop the skills you need to work in search right now!
  • What is Google Analytics 4 (GA4)?
  • Understanding How GA4 Works
  • How does GA differ from Universal Analytics
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Christopher Coomer
Data Strategist and VP of Data, Analytics, and Insights (NP Accel)
Chris is a results-driven VP of data, analytics, and business intelligence driving data management, analytics strategies, and technical architecture to scale optimized enterprise operations. As a trusted advisor and strategic business partner, Chris develops meaningful data insights and infrastructures through business intelligence and data analytics strategies to optimize business functions and drive impactful ROIs. Chris is also an enthusiastic and passionate educator in the field of data and analytics and marketing at The University of Tampa.
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Will Francis
Marketing Educator and Author
Will Francis is a recognised authority in digital marketing who’s worked with some of the world’s most loved brands.
As well as being the host of the DMI podcast, Ahead of the Game, Will shares his experience and expertise in the media, at conferences and in the courses he runs for the top marketing institutions globally.
Head to his website for tips, help and advice on becoming a better marketer.