Webinar: Data that Delivers - Insights to Results by Digital Marketing Institute

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About This Webinar

Customer insights are crucial to successful marketing. In this webinar, we will explore passive and active ways of collecting customer data with a focus on when and how to and conduct primary research to better understand your target audiences. We'll also discuss how to integrate the collected data with other information sources to bring the customer to life and help your team create messages and campaigns to meet them where they are.

Katrina will use a retailer case study as an example throughout and focus on the outcomes and benefits the brand experienced by including primary research methods in their process.

In the meantime, listen to her on our podcast where she gives the lowdown on Market Research 101.

Presenters

Katrina Noelle

President, KNow Research

Katrina Noelle is president of KNow Research. A full-service insights consultancy, specializing in designing custom qualitative insights projects since 2003, to unlock insights about brands and target audiences. She's also co-founder of Scoot Insights, whose trademarked Scoot Sprint approach helps decision-makers choose the right direction.

Cathal Melinn

DMI Expert

Cathal Melinn is a well-known Digital Marketing Director, commercial analyst & eCommerce specialist with over 15 years’ experience.

Cathal is a respected international conference speaker, course lecturer and digital trainer. He specialises in driving complete understanding from students across a number of digital marketing disciplines including: paid and organic search (PPC & SEO), analytics, strategy and planning, social media, reporting and optimisition. Cathal works with digital professionals in over 80 countries and teaches at all levels of experience from beginner to advanced.

Alongside his training and course work, Cathal runs his own digital marketing agency and is considered an analytics and revenue generating guru - at enterprise level. He has extensive local & international experience working with top B2B & B2C brands across multiple industries.