About
Number of (digital) marketing programs offered in higher education increased dramatically in recent years. Differentiating a marketing program by offering a reputable and applicable degree is a challenge and key to driving success for universities and colleges.

In this DMI University Partnership & Accreditation Open Day, Dr. Alex Tierney, DMI Global Partner Account Manager, will speak about how DMI University Partnership adds value to marketing programs in higher education. Representing the first accredited DMI program in the United States, Professor and CMO of the East Tennessee State University’s Research Corporation will share their experiences with DMI Partnership.

- Accrediting a marketing program: Why and how?

- Embedding industry-validated DMI credentialing into curricula: What are the positive exponential outcomes?

- The value of industry and academia collaboration when building a curriculum: Keeping your marketing program relevant and up-to-date

- DMI content library and learning materials for universities and colleges
Presenters
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Stephen Marshall
Ph.D., Professor and CMO of the ETSU Research Corporation
Stephen Marshall Ph.D., is an award-winning professor, (digital) marketer, and higher education administrator. He consults and trains companies, universities, and students to digitally transform customer experiences to exceed goals. Stephen is a recognized thought leader in higher education. He has held industry positions on the agency, client, research, marketing tech, and education sides of the media and marketing business. His client portfolio includes work for Siren Marine/Yamaha, Adobe, Nielsen, Creative Energy, Coca-Cola, Texas Pete, as well as various other for-profits and nonprofits.
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Maria Ramirez
University Partnership Advisor, USA, DMI
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Michelle Nolan
University Partnership Advisor, Rest of World
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Digital Marketing Institute
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Dr. Alex Tierney
Global Partner Account Manager - Digital Marketing Institute
Alex joined the DMI in 2019. As a Global Partner Account Manager, she explores new opportunities to develop existing partnerships with education partners internationally. Before her moving into Account Management, she was the Programme Manager for the DMI Expert and Masters courses, helping to deliver and execute programmes within the DMI’s expanding network. Before joining the DMI Alex worked in Irish universities as a lecturer, tutor, and researcher.
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