About
Join us for a virtual open day on how DMI University Partnership & Accreditation can add value to your marketing-related program(s). With the dramatic increase in the number of marketing programs offered by universities and colleges in recent years, it has become crucial to differentiate them by offering an applicable degree and helping students gain employable skills.

We will discuss the challenges faced by higher education institutions in this regard and how a DMI partnership and accreditation help over 80 universities & colleges globally add value to their programs. Kardi Somerfield Sr. Lecturer in Marketing from The University of Northampton - a DMI Partner University - will also join us to share her insights and experiences on:

- Why and how should a marketing program be accredited?

- What are the benefits of integrating industry-validated DMI credentials and content into the curriculum?

- The importance of collaboration between academia and industry to ensure the curriculum remains current and relevant.

- How DMI can add practical experience to your marketing programs - live product / course demo and examples!

- Accessing DMI content library and learning materials for use in universities and colleges - a walkthrough of DMI learning resources.
Presenters
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Kardi Somerfield
Senior Lecturer in Marketing at the University of Northampton
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Dr. Alex Tierney
Senior Global Partner Account Manager - Digital Marketing Institute
Alex joined the DMI in 2019. As a Senior Global Partner Account Manager, she explores new opportunities to develop existing partnerships with education partners internationally. Before her move into Account Management, she was the Program Manager for the DMI Expert and Masters courses, helping to deliver and execute programs within the DMI’s expanding network. Before joining the DMI Alex worked in Irish universities as a lecturer, tutor, and researcher.
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Michelle Nolan
University Partnership Advisor | DMI
As the Head of University Partnerships at DMI, Michelle establishes accreditation and education partnerships with universities worldwide. She collaborates with esteemed institutions like UCD, UWE, UWS, Penn State, and ETSU, offering validated, up-to-date content from industry Champions like Google, Facebook, and Twitter.

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