You feel very proud. You completed an impossible software development project within the famous three constraints: scope, schedule, and cost. You are now wrapping up the long list of SELC documentation and are ready to finally take one (and only one) day off, before you jump into the next project . And there it is, 15 minutes before you log off: the dreaded email. One of your stakeholders raises an issue.

Sounds familiar?

It takes only one stakeholder to taint change what you thought was a perfect product delivery. Stakeholder engagement is a critical part of projects, yet it can often end up being neglected as the Project Manager juggles a million other important tasks.

The private sector spends millions of dollars in customer-driven marketing every year to deliver their products. In this presentation, we will look at how to incorporate marketing techniques to public sector projects to successfully engage with and get buy-in from stakeholders -- and how to do it for free! We hope to inspire you to think like the private sector and engage as a public servant.
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    Sylvia Del Valle
    IT Operations Section Chief
    Sylvia Del Valle is the IT Operations Section Chief for the Office of Chemical Security of the Cybersecurity and Infrastructure Security Agency (CISA) at the Department of Homeland Security (DHS). She is the project manager and user experience designer of the Chemical Security Assessment Tool (CSAT) Suite which supports more than tens of thousands of facilities and users nationwide.

    Sylvia previously served as a Mathematical Statistician for the Department of Labor. She holds a Master of Science in Mathematics, is a certified Project Management Professional, and holds DHS Level III certifications for Program/Project Manager, Technology Manager, and Test & Evaluation Manager.
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    Rephael Houston
    IT Program Manager
    Rephael Houston works at the Department of Homeland Security (DHS) within the Cybersecurity and Infrastructure Security Agency (CISA). Rephael is the CSAT IT Program Manager in the Office of Chemical Security.

    Rephael holds a B.A. in Economics, a Graduate Certificate in Conflict Analysis and Resolution; and master’s degrees in Strategic and National Security Studies, Technology Management, and Applied Positive Psychology. He holds DHS certifications for Program/Project Manager Level III, Technology Manager Level I, and Test & Evaluation Manager Level I.