The countdown to a cookieless future has begun. Are you ready?
With the dynamic changes in rules and regulations of using data in the marketing world. Access to data using cookies has become extremely challenging for marketers. This hinders the decision-making process which results in delays of action and an unsatisfactory customer experience.
It is clear that addressable media has and will continue to disrupt business practices in major ways. However, this approach needs to be layered with a greater understanding of your customers. For that reason, we need to devise solutions that will enable digital marketing to remain economically viable.
Do you know how you can replace the tracking cookie and still reach out to your audience? With the Adobe Experience Platform, marketers can have clear and easy-to-use data that helps to deal with the cookies challenge that marketers are facing right now.
Register for the event to learn more.
CEO at Datanaya
Gurminder Kandola is the former CTO of Diply, Audiobooks.com, FanXchange and Viafoura where he gained a deep understanding of how to effectively merge internal governance and security with real-time data applications to create the ultimate end-user experience. By capturing customers with strategic content marketing, real-time insights and predictive technology, his clients can consistently stimulate growth and ROI, while delivering an experience as unique as its user.
Event and Partner Marketer
I’m a passionate strategist and curious problem solver who loves helping brands turning around underperforming operations.
WHY? Most solutions are right there. Let me clear the fuss for you to see it.
HOW? through socially driven strategies, enhancing multicultural traits, brand personality, and sustainable use of resources.
Marketing is the perfect synergy between understanding your audience, highlighting that knowledge through your offerings, and identifying the best metrics that support your business reality.