Excellent negotiating skills mark the difference between a deal being made – or not. They mean the difference between getting the best possible financial return on investment for your client – or not.  In today’s changing world of virtually conducted real estate, those skills look very different than they did six months ago – and certainly a lot different than those skills learned five years ago.

When was the last time you fine-tuned your negotiation skills? Have you changed your strategies and tactics to meet the market needs that exist right now? Are you coming from a place of confidence or fear when negotiations are on the line?

John F. Kennedy said -- “Never negotiate out of fear, but never be afraid to negotiate.”