Markets are shifting, and that means a new REALITY check for sellers. Coming off of what was a frenzied, seller-centric market, some sellers are not quite ready to understand that sky-high sales prices and crazy multiple-offer situations are no longer the rules as markets cool. Nor are they keen on paying full commission when they feel they aren't getting what they want for their home.
What does this mean for YOU as an agent? It's time to get SUPER SKILLED at communicating, negotiating, pricing, and converting leads. If not, you'll feel compelled to cut commissions, leave money and opportunities on the table, and super-stress about the competition.
Agenda
Use the perfect metaphors and analogies to make communicating market shifts SO much easier
Communicate value that justifies full commissions even when asking for price reductions
Handle objections such as the "other broker will do it for less" or "I have a friend in the business"
Take advantage of simple visual tools to help coach clients on prices in a competitive market
Best leverage the shift from the frenzied seller's market to current conditions
Explain to sellers how the interest rates impact the purchasing power of buyers and how that affects them when selling
Master the four critical concepts of handling objections
Presenter
Darryl Davis
Darryl Davis has been a speaker and coach in the real estate business for more than 25 years. What makes him different? He's all about skills - the kind that not only helps agents find success, but also a career worth smiling about. Want to generate more listing inventory, feel more authentic as an agent, and have more joy while doing it? Darryl is the real estate coach for the job!