Many organizations invest heavily in leadership development, yet still struggle with misaligned priorities, inefficient decisions, and results that fall short of expectations. Often, the root issue is not effort or capability, but a lack of shared understanding about how the business actually generates revenue.

In this 30-minute session, we will explore the hidden costs of low business acumen and why employees who can't clearly connect their decisions to financial and operational outcomes can unintentionally slow performance. Through real examples and practical insights, you will learn how a stronger business understanding helps employees at all levels make better decisions and drive desired results.

In this session, you will see:
  • Where low business acumen quietly impacts organizational performance
  • How leaders can help teams connect everyday decisions to business results
  • An overview of Zodiak, the live, team-based business simulation designed to improve business acumen and financial literacy

Details About the Webinar

Wednesday, May 6, 2026 · 2:00 p.m. EDT (GMT -4:00)
Cost: Free
 Add to calendar

Can't join the live session? Register and we'll send you a recording to view on demand at your convenience.

About the Speakers

1718041081-782483e670f87e57 Vince Martinez
Senior Partner

Vince Martinez brings over 25 years of experience in facilitating, training, and business development as well as certification as a Master Trainer in Consultative Selling and Developmental Coaching. He has worked with companies around the world in a wide variety of industries, including the retail, education, IT, nonprofit, and publishing sectors.

1738957836-8e8abcd700123512 Robb Gomez
VP of Experiential Learning

Robb’s broad experience in the experiential learning space makes him a strong client advocate who has a deep understanding of the educational and communication issues facing organizations in today’s competitive marketplace. Over his 30-year tenure with Paradigm Learning and Culture Partners, Robb has personally worked with enterprise clients to communicate their strategic messages and deploy custom business acumen solutions to large employee populations.

Some of the clients he has personally worked with include: McKesson, Federal Home Loan Bank of Atlanta, SC Johnson Company, Colgate, Federal Express, Sysco, Blue Diamond Almond Growers, Halliburton, Weatherford, HCA, Brinker International, Merck Animal Health and many more.

Contact Info

Culture Partners
1-800-504-6070
Reserve Your Spot
First Name*
Last Name*
Email Address*
Company Name*
Job Title*
We use BigMarker as our webinar platform. By clicking Register, you acknowledge that the information you provide will be transferred to BigMarker processing in accordance with their Terms of Service and Privacy Policy.
Powered by BigMarker