8 Mistakes to Avoid When Choosing a Social Listening Tool

Social listening is a requirement for just about every business, whether you’re interested in customer sentiment, sales and marketing opportunities, or both.

The good news is that there are more social listening tools on the market than players on an NFL team.

And that’s also the bad news. There are a LOT of social listening tools out there, but they are by no means the same.

Some are punters: kind of basic, but useful in a specific circumstance. And you don’t have to pay them very much.

But other social listening tools are quarterbacks. They can do it all, and make it look easy. But there’s a price tag that comes with those skills.

Because the website of every social listening company makes it seem like they are the Tom Brady of software, it can get confusing. You may think you’re hiring a QB, and end up with a punter!

Let’s make sure that doesn’t happen to you.

Join Jay Baer (founder of Convince & Convert and New York Times best-selling author) for a very useful, no b.s. broadcast where he’ll share with you the 8 mistakes to avoid when choosing a social listening tool.

And best of all, the entire session is just NINE minutes long. That’s right, a handy guide to what to remember when comparing all-important social listening tools, in just NINE minutes.

Can’t tune in live? No worries. Register now and we’ll send you the recording and you can watch it before you do your next software demo.

Join Jay as he takes the SURPRISE factor out of your next social listening tool selection process, helping you pick the right player for whatever game you’re playing.