Brand building on social media: How Pura Vida earned millions of followers and sales

Deirdre Kelly is the Director of Acquisition at Pura Vida, and a professional digital marketer and paid social specialist. She has managed $150 million+ in ad spend across multiple ad platforms. Deirdre is focused on direct response advertising for Ecommerce using Facebook, TikTok, Google, Snapchat and Pinterest, and has written for the Social Media Examiner and Search Engine Journal. Her work has been featured in AdAge and Adweek plus she’s had 15 case studies published about successful ad campaigns.