Webinar: The Super Bowl Ad Playbook: Decoding This Year's Creative Wins by AdExchanger Webinars

The Super Bowl Ad Playbook: Decoding This Year's Creative Wins

About

In the U.S., the Super Bowl represents one of the biggest TV events of the year – and, today, the commercials that air during it have become just as iconic as the game, itself. Join streaming ad tech company Wurl for an engaging post-game discussion where we'll look at the key trends that shaped this year's Super Bowl ads, including what made the top-performing creatives "stick", and the role of ad genre and emotion in this year's most successful ads.

Presenters

Peter Crofut

VP, Business Development – Agencies & Brands at Wurl

Pete Crofut is Vice President, Business Development – Agencies & Brands at Wurl, a leader in the streaming TV industry. In his role, Pete oversees Wurl’s agency and brand advertiser partnerships, helping clients grow brand loyalty and reach new audiences on streaming TV. As Google's former Chief Business Strategist, Google Marketing Platforms, he partnered with the company's largest customers to enable their digital transformations, helping to drive more than $1 billion in incremental revenue on an annual basis. He also served as Director of Partnerships for other major advertising and technology companies prior to Wurl, including InfoTrust and Adswerve. Peter currently resides in Portland, Oregon. In his free time, he likes to spend time traveling, skiing, and golfing with his family.

Laura Grover

SVP, Head of Client Solutions at EDO

Laura Grover is SVP, Head of Client Solutions at EDO, the TV outcomes company. She has nearly two decades of media and measurement experience, working alongside leading publishers, brands and agencies on consumers’ cross-device behaviors to inform marketing and product strategies. Prior to EDO, Laura led the US Business Intelligence and Marketing Sciences teams at media agency Initiative. Laura has also previously served as VP Client Services at Nielsen, leading partnerships with CPG companies and driving penetration of cutting-edge solutions, such as buyer behavior-based marketing and multi-touch attribution. Laura holds a BS from Cornell University and an MBA from Columbia University.

Dan Murphy

SVP of Marketing at Liquid Death

Dan Murphy is SVP of marketing at Liquid Death, one of the fastest growing non-alcoholic beverage brands. Liquid Death uses comedy and entertainment to make health and sustainability 50 times more fun. We take the healthiest thing you can drink and package it into infinitely recyclable cans that can actually compete with the fun marketing of unhealthy brands across energy drinks, beer, and junk food. A portion of Liquid Death’s proceeds goes to nonprofits who are helping to fight plastic pollution and bringing clean drinking water to those in need.

Prior to Liquid Death Dan had an advertising career building digital products (The launch of Domino's Pizza Tracker was one of his first) as well as just about anything that connects to the Internet (sites, apps, experiential, content). He also spent 3 years at Google playing with machine learning superpowers and has founded and helped build other startups, too.

Alyssa Boyle

Senior Editor at AdExchanger

Alyssa Boyle covers the TV ecosystem from linear to video and connected TV. She also writes about measurement and data privacy. Her journalistic passions stem from a background in language and translation. She received her B.A. in linguistics and Korean studies from Binghamton University in 2020. When she isn’t writing, she’s probably deep in a history novel or busy performing stand-up comedy.

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