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About This Webinar
Host: Glenn Hansen, Editor, OPE+ Business
Presenter: George Houle, Sales Manager, Dealer Spike
OPE dealerships face an ongoing challenge: Big-box stores dominate the market by offering the convenience of online shopping, leaving local dealers struggling to keep up. Join George Houle, long-time Sales Manager at Dealer Spike, for an insightful session packed with actionable strategies, real-world examples, and expert advice tailored to OPE dealers who want to beat the neighborhood big-box competition. Don’t miss this opportunity to simplify your online sales and win over local customers!
What You’ll Learn:
Agenda
- Discover how selling whole goods online can help your dealership match—and even surpass—the convenience of big-box stores.
- Learn how to pair eCommerce with your dealership’s unique strengths to appeal to local-minded shoppers.
- See real-world examples of OPE dealers who have grown their whole goods sales through an eCommerce strategy.
When:
Tuesday, October 14, 2025 · 2:00 p.m. · Central Time (US & Canada)
Duration: 1 hour
Language:
English
Who can attend? Everyone
Dial-in available?
(listen only): No
Featured Presenters
Territory Manager at Dealer Spike (E-Catalog) Division
George Houle has been a driving force in the Dealer Spike E-catalog division for 11 years, earning recognition as an eight-time President’s Club award recipient. He brings extensive powersports dealership expertise to his role, having previously managed a multi-location dealership's online parts and accessories store. Under George’s leadership, the dealership consistently achieved elite industry recognitions, including BRP Platinum, Polaris Top Gun, and Platinum Parts Unlimited dealer statuses across all locations.
A recipient of the 2024 PowerSports Business ‘40 Under 40’ award, George combines industry insight with hands-on experience to deliver impactful results. Outside of Dealer Spike, George is an avid snowmobiler, enjoys off road motorcycle trail riding, has won multiple championships racing go karts and enjoys all things outdoor
A recipient of the 2024 PowerSports Business ‘40 Under 40’ award, George combines industry insight with hands-on experience to deliver impactful results. Outside of Dealer Spike, George is an avid snowmobiler, enjoys off road motorcycle trail riding, has won multiple championships racing go karts and enjoys all things outdoor
Editor of OPE+
The editor of OPE+, Glenn Hansen has been telling stories about dealers, manufacturers and other interesting people for many years. And he's love to talk to you too. Connect with Glenn by email or on LinkedIn.
