Why next-generation direct mail workflows demand new inkjet architectures
Direct mail has long been a driver of print business, and despite the advent of email, social media, and other electronic distribution channels, print direct mail remains a vital and highly effective marketing channel that consistently outperforms digital alternatives.
At the same time, new inkjet technologies and workflow strategies are enabling greater productivity and business growth for direct mail producers. Join us on Wednesday, September 9, at 1 pm EDT for a special webinar that looks at the trends driving today’s direct mail industry, and how direct mail printers can take advantage of new technologies to future-proof their businesses. Ramya Krishnan, Business Segment Manager, Specialty Printing & Technology Solutions, for HP Inc., and Kevin Loos, VP Sales & International Business for MCS, will identify the key business drivers pushing print providers to improve productivity, reliability, and turnaround times; the common production bottlenecks that can limit performance and profitability in current inkjet printing environments; and how next-generation inkjet technologies and workflow innovations are helping organizations achieve greater efficiency, scalability, and operational resilience.
In this session, you’ll:
• Gain market-driven view of today’s direct mail industry and the trends shaping its future.
• Understand why traditional inkjet architecture often struggles to keep pace with evolving direct mail requirements.
• Identify opportunities to reduce downtime, streamline operations, and improve overall print and mail performance.
This session is ideal for direct mail, commercial, and transaction service providers, production and operation managers, technology strategists, OEMs, and integrators looking to stay competitive in a rapidly evolving market.
Can’t make it live? No problem. A complete archive—slides and audio—will be available for download following this session.
